SEO Tripwire was born out of a special kind of despair that only SEO pros know: Finding out that your carefully crafted campaign failed because of someone else’s changes.
We’ve worked in-house and provided consultation for a number of large companies and those that have weekly sprints/release schedules need a monitoring tool like SEO Tripwire to catch inadvertent changes. Where there are a lot of moving parts and a lot of people involved in the product that’s usually when it happens.
Many times accidental changes/breaks occur to SEO elements (or analytic tracking codes) and this tool was created to catch those breaks within 1 hour.
Regardless of how much training or cheat sheets the other teams have, accidents happen and it’s pretty much unavoidable at large companies. The next thing you know traffic is 20% down, your rank trackers are showing a major decline, and revenues from SEO take a major hit.
This is an additional layer of insurance and protection.